Views from the Digital Collections: Times Square

By Cierra Bland, Social Media Manager
November 18, 2021
Times Square

Times Square. New York, NY. Photograph by Morris Huberland. Morris Huberland Collection. NYPL Digital Collections, ID: 5750525

Times Square has many nicknames, "Crossroads of the World," "Center of the Universe," or if you’re a New Yorker, "the last place you’d like to be." Located at the junction of Broadway and Seventh Avenue at 42nd Street, Times Square is one of the most recognizable intersections in the world and, for many, a quintessential tourist destination.

These days our city’s bustling commercial hub is filled with bright lights and advertisements everywhere you look. It has been this way for the better part of a century, but Times Square didn’t evolve into the living commercial that we know until 1904 when Adolph S. Ochs, then publisher of The New York Times, moved the city’s paper of record to a new skyscraper on 42nd Street in what was then the Longacre Square neighborhood. The building was at the junction of Broadway and Seventh Avenue and on the facade was a brilliant, shining sign that read "Times." Ochs then persuaded Mayor George B. McClellan Jr. to construct a subway station there, and the area was renamed "Times Square.”

NYPL’s Digital Collections contain photos of Times Square throughout the twentieth century.

Broadway - 7th Avenue

Manhattan: Broadway - 7th Avenue. New York Edison Company. 1905. NYPL Digitial Collections, ID: 723552F

Broadway - 46th Street (West)

Manhattan: Broadway - 46th Street (West). Photograph by Hellmich Brothers. 1920. NYPL Digital Collections, ID: 723540F

Broadway - 44th Street

Manhattan: Broadway - 44th Street. Photograph by International News Service. 1929. NYPL Digital Collections, ID: 723533F

Times Square in Winter

New York City, Times Square in Winter, 44th Street. Photograph by Bedrich Grunzweig. 1959. NYPL Digital Collections, ID: 57620651

Times Square

Times Square. New York, NY. Photograph by Morris Huberland. Morris Huberland Collection. NYPL Digital Collections, ID: 5750534

U.S. Armed Forces Recruiting Center and Kate Moss for Calvin Klein Jeans billboard advertisement in Times Square

U.S. Armed Forces Recruiting Center and Kate Moss for Calvin Klein Jeans billboard advertisement in Times Square. Photograph by Bedrich Grunzweig. 1996. NYPL Digital Collections, ID: 57620699

Mickey Mouse and Whoopi Goldberg's movie

Mickey Mouse and Whoopi Goldberg's movie "The Associate" billboard advertisments in Times Square area. Photograph by Bedrich Grunzweig. 1996. NYPL Digital Collections, ID: 57620721